Posicionament a cercadors, l’objectiu del màrqueting turístic per hotels.
The posicionament to cercadors, is one of the most important in our strategymàrqueting turístic online i Social Media aimed at the promotion and marketing of hotels.
This is to effectively manage the resources in order to appear in the major search engines in the best position to facilitate the interest of potential buyers and users of our services.
It is a complex challenge where you have to work from a defined strategy i turístic online marketing Social Media variables from com:
- Diagnosis. Audit and previous analyzes of the characteristics of the web, the structure seva, positions, indexacions…
- I Segmentació microsegmentació, the mercats, with our previous definition of the target customer in order to redirect the efforts and actions of commercial marketing to a specific market.
- Keywords. Choose from assessment and segmentation keywords positioning on our website. Determination of the keywords to be positioned according to the tourism marketing strategy.
- Competitive Analysis. Estudi that, on, as our competitors are on the web and generate information.
- Site Optimization. Assess what new parameters in terms of content, shapes or page layout needs to be changed or request new.
- High in search engines and directories. High in search engines and directories to optimize the importance of our website over the competition.
A nivell of tourism marketing i Social Media for in hotels , This methodology is necessary and point in order to diagnose a reality that gives us a starting point to define the minimum actions to design a plan with optimal actions to improve traffic and facilitate the visibility of our website and .