Màrqueting turístic online (Hotels/Turisme Rural)
New trends in Internet,open the door to new ways to bid our products and services. Our presence on the web, is not is an option, is a necessity given the increase day by day, gaining strength purchasing products and services for online platforms and form. Month of 85% reservations of tourist services currently performed by the network, must anticipate and work towards a good presence , forms and contents, to suffer a good policy tourism marketing.
Context: Definition of new codes to sell tourism services.
Requirements: Domini d'internet d'nivell usuari.
Duration: 02 hours.
- What is Online Marketing
- Definition of our goals
- Market segmentation
- Competitive Analysis,
- Indicator definition of producte
- Cercadors , portals and directoris
- One thing i Analítica
Objective: Defining the need for presence and optimization of tourist services in the network.
With·group: Employers, managers and sales staff management in the tourism sector, hotels, i turisme rural restaurants.